Humble Beginnings

After graduating from Brigham Young University with four degrees and serving as a speech pathologist and high school principal, I found myself selling soap door to door trying to make ends meet. Those early days shaped me — they taught me grit, gratitude, and how powerful simple ideas can be.

Since then, I’ve built on every little success which has allowed me to create products that are nourishing, cutting edge, and genuinely enjoyable. From small beginnings to the cookies in your hands now, my hope has always been the same: to offer something that makes healthy living feel possible — and delicious.

Be well,
Jeanette Brooks,
Founder, CEO, President, & Product Developer

Hugo “HAC” Auguste Claessens
Official Mascot

Born in Belgium, Hugo moved abroad to become a professional mascot and along the way developed a love for adventure and a talent for just about everything. From mountain climbing and acting to landscaping and hands-on repairs, he’s always ready to learn something new and lend a paw.

"I want to be the best, so I align myself with ONLY the best."
- Hugo "HAC" Claessens